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HR - HELENA RUBINSTEIN
LAUNCHING CAMPAIGN
OBJECTIVE
Based on Art Director's storyboard, replace backgrounds and integrate high-end motion graphics and VFX across 2 promotional films.
Deliver multiple format versions for social media, digital signage, and various platforms.
CONTRIBUTION
• Rotoscoped and tracked 3D camera for BG integration (shot on white backdrop)
• Created and animated custom motion graphics alongside Art Director and 3D Artist assets
• Built and composited VFX elements into final sequences
• Optimized project workflow for team collaboration and multiple format exports
• Delivered WIP versions to facilitate client feedback and editorial adjustments
• Produced format variations for multiple platforms
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